The Hacking of the American Mind
The Science Behind the Corporate Takeover of Our Bodies and Brains
(Sprache: Englisch)
"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker
The New York Times-bestselling author of Fat Chance reveals the corporate scheme to...
The New York Times-bestselling author of Fat Chance reveals the corporate scheme to...
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"Explores how industry has manipulated our most deep-seated survival instincts."-David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times-bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.
While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery-our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.
Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin-because our ancestors were more likely to survive if they were constantly motivated-with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.
With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in
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the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
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Once upon a time we were happy. Then the snake showed up. And we've been miserable ever since. Hieronymus Bosch's painting Garden of Earthly Delights (circa 1500) is a triptych housed in the Prado in Madrid. It is an allegorical warning of what happens when we squander our birthright of happiness divined from God in one garden and move on to the pleasures of the flesh in the next garden, with the inevitable result of eternal damnation. Figures. Our most lauded goal in life-to be happy-is seemingly an illusion, out of reach for us common folk. Except the rich aren't any happier. Happiness seems to be a mirage, something to chase after, to keep us turning over rocks, kissing frogs, and trying to fit keys into the magic lock.But along the way, wandering through our own individual gardens of earthly delights in search of our seemingly unobtainable nirvanas, we've sure had a whole lot of fun. Or we've at least tried to. We buy shiny things, play Powerball, imbibe with friends or sometimes alone. So why are so many of us miserable? Are we destined just to sink further into the abyss of pleasure with no hope of extricating ourselves to find real happiness? Is it all futile? Lots of people have died trying to get to that magic place of contentment and inner peace, that thing called "happiness." But if we can't get there, what's the point?
What if I told you that happiness is right there in front of you, just behind the curtain of your own brain?
To some, an argument over the difference between pleasure and happiness might seem like a straw man, a false argument not really worth having. Hey, they both feel good; why should you care? And pleasure is here, now. Happiness . . . maybe not so much, and not so soon.
But it does matter. And not just to you but to all of society. Explaining the differences between these two otherwise positive emotions form the narrative arc of this book.
Terms of Endearment
Pleasure takes many forms and has many synonyms:
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"gratification," "amusement," "indulgence," "titillation," "turn-on." But the experience of pleasure is the visceral readout of activity of a specific brain area known as the "reward pathway." In fact, pleasure is actually two phenomena in one. First, one experiences the motivation for a given reward. Second, one experiences the consummation of that reward as the visceral experience we call pleasure. For simplicity, I will call it reward so both the social science and the neuroscience can effectively be treated as one.
The old adage goes, "Beauty is in the eye of the beholder." Same for happiness. Happiness is in the brain of the experiencer. And it too has its own brain area, known as the "contentment pathway." But as a philosophical concept, happiness has a long history and has been tangled up with the history of society for as long as there's been society. Happiness consists of a grab bag of definitions that have changed and morphed over time. The root of the word, "hap," means luck. And we see this etymological root in other words relating to chance occurrence: for instance, happenstance or perhaps. Early societies weren't very happy; after all, with famine, plague, and war, they had a lot to be unhappy about. Happiness was chance, fleeting, and seemed to alight on only a select few in any given society.
The God Factor
Religion has been the arbiter of both pleasure and happiness since there was religion. By no means is the brief history that follows meant to be exhaustive, but understanding where we came from can help us determine where we are going.
The Jewish tradition says that the study of the Torah is the path to happiness, because "all its
The old adage goes, "Beauty is in the eye of the beholder." Same for happiness. Happiness is in the brain of the experiencer. And it too has its own brain area, known as the "contentment pathway." But as a philosophical concept, happiness has a long history and has been tangled up with the history of society for as long as there's been society. Happiness consists of a grab bag of definitions that have changed and morphed over time. The root of the word, "hap," means luck. And we see this etymological root in other words relating to chance occurrence: for instance, happenstance or perhaps. Early societies weren't very happy; after all, with famine, plague, and war, they had a lot to be unhappy about. Happiness was chance, fleeting, and seemed to alight on only a select few in any given society.
The God Factor
Religion has been the arbiter of both pleasure and happiness since there was religion. By no means is the brief history that follows meant to be exhaustive, but understanding where we came from can help us determine where we are going.
The Jewish tradition says that the study of the Torah is the path to happiness, because "all its
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Autoren-Porträt von Robert H. Lustig
Robert H. Lustig, M.D., MSL, is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco. He has authored 120 peer-reviewed articles and 70 reviews, as well as Fat Chance, The Fat Chance Cookbook, and Metabolical. He has mentored 30 pediatric endocrine fellows and trained numerous other allied health professionals. He is the former chairman of the Obesity Task Force of the Pediatric Endocrine Society, a member of the Obesity Task Force of the Endocrine Society, and a member of the Pediatric Obesity Devices Committee of the U.S. Food and Drug Administration. He is also the president of the nonprofit Institute for Responsible Nutrition, dedicated to reversing childhood obesity and Type 2 Diabetes. He consults for several childhood obesity advocacy groups and government agencies.
Bibliographische Angaben
- Autor: Robert H. Lustig
- 2017, 352 Seiten, Maße: 16,2 x 23,6 cm, Gebunden, Englisch
- Verlag: Avery
- ISBN-10: 1101982586
- ISBN-13: 9781101982587
- Erscheinungsdatum: 14.02.2018
Sprache:
Englisch
Pressezitat
"Our health, resistance to disease, and ability to function on a day-to-day basis have essentially been hijacked, all in the name of corporate profits. Dr. Lustig explores how industry has manipulated our most deep-seated survival instincts to motivate our food choices in a way that directly undermines our ability to survive. But more importantly, The Hacking of the American Mind eloquently reveals how we can disengage from this influence and re-establish ourselves on a path to wellness."David Perlmutter, MD, author of the #1 New York Times bestseller, Grain Brain and Brain Maker
A provocative, persuasive plea to stop seeking the wrong kind of happiness. Take it from the neuroscientist/endocrinologist who sounded the alarm about sugar: chasing rewards is far less rewarding than finding contentment.
Adam Grant, author of New York Times bestsellers Originals and Give and Take, and coauthor of the New York Times bestseller Option B
"Robert Lustig takes on one of the greatest paradoxes of our time: how can it be that we have more sources of pleasure than ever before in human history, and yet are increasingly sick, broke, and unhappy? By deftly weaving together neuroscience, history, economics, and more, he provides a much-needed explanation of how the 'pernicious peddling of pleasure' causes real happiness to elude so many of us and also provides a desperately needed roadmap for escaping the pleasure trap."
Sharon Begley, coauthor of the New York Times best seller The Emotional Life of Your Brain
"Pleasure and happiness are not the same thing as our addictions to everything from unhealthy food to cellphones show. In this book, Dr. Lustig unpacks the science of pleasure versus happiness to explain the true causes of the last 40 years of addiction, depression, and disease. The good news is that the solution is easy well, maybe not so easy put down your cellphone. And sleep. You ll be happier, and you ll
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live longer!"
Arianna Huffington, author of the New York Times best seller The Sleep Revolution
"Dr. Robert Lustig examines our culture of illness, an industry-created fog that, despite our best efforts to cope, has left us stressed, isolated, addicted, and depressed. With The Hacking of the American Mind, he empowers us with the science of mind, brain, and love in a delightful, insightful, and humorous way. You can live by pursuing pleasure, sugar-coated as 'happiness,' or you can read this book."
Elissa Epel, coauthor of the New York Times best seller The Telomere Effect
Arianna Huffington, author of the New York Times best seller The Sleep Revolution
"Dr. Robert Lustig examines our culture of illness, an industry-created fog that, despite our best efforts to cope, has left us stressed, isolated, addicted, and depressed. With The Hacking of the American Mind, he empowers us with the science of mind, brain, and love in a delightful, insightful, and humorous way. You can live by pursuing pleasure, sugar-coated as 'happiness,' or you can read this book."
Elissa Epel, coauthor of the New York Times best seller The Telomere Effect
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