The Handbook of Communication and Corporate Reputation

About the Editor ix
 
Notes on Contributors x
 
Acknowledgments xxvi
 
1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1
Craig E. Carroll
 
Section 1 Communication Disciplines of Reputation 11
 
2 Corporate Reputation and the Discipline of Public Opinion 13
Cees B.M. van Riel
 
3 Corporate Reputation and the Discipline of Interpersonal Communication 20
Sherry J. Holladay
 
4 Corporate Reputation and the Discipline of Organizational Communication 30
Robyn Remke
 
5 Corporate Reputation and the Discipline of Advertising 40
Nora J. Rifon, Karen Smreker, and Sookyong Kim
 
6 Corporate Reputation and the Discipline of Corporate Communication 53
Peggy Simcic Brønn
 
7 Corporate Reputation and the Discipline of Public Relations 62
Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot
 
8 Corporate Reputation and the Discipline of Management Communication 72
James S. O'Rourke
 
9 Corporate Reputation and the Discipline of Communication Management 81
Anne Gregory
 
10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94
Clarke L. Caywood
 
11 Corporate Reputation and the Discipline of Marketing Communication 104
Richard J. Varey
 
12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121
Craig E. Carroll
 
13 Corporate Reputation and the Discipline of Visual Communication 130
Susan Westcott Alessandri
 
14 Corporate Reputation and the Discipline of Corporate Communication Law 141
Karla K. Gower
 
Section 2 Theoretical Perspectives 151
 
15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153
Matthew W. Ragas
 
16 Complexity Theory and the Dynamics of Reputation 166
Priscilla Murphy and Dawn R. Gilpin
 
17 Communicatively Constituted Reputation and Reputation Management

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.