The Handbook of Global User Research
(Sprache: Englisch)
The Handbook of Global User Experience Research collects insight from user experience professionals from nine countries to present practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
39.50 €
19 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Handbook of Global User Research “
The Handbook of Global User Experience Research collects insight from user experience professionals from nine countries to present practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user experience research projects. In short, user experience research professionals assist clients in solving technology problems, from consumers downloading ring tones to business users needing to know the latest information about polymers. A vast amount of work has gone into documenting procedures for user research but no books focus on it through the lens of global research. Because many products and services extend beyond borders, researchers must be able to work effectively on a global scale. This book gives them the tools they need and includes hard-won, best-practice advice in key topics as well as case studies to demonstrate real-world application of strategies.
Klappentext zu „The Handbook of Global User Research “
User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.
- Presents the definitive collection of hard won lessons from user research professionals around the world
- Includes real-world examples of global user research challenges and provides approaches to these issues
- Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners
Inhaltsverzeichnis zu „The Handbook of Global User Research “
1. Foundations and definition of user research 2. Project management for global research 3. Preparation 4. Fieldwork For Global User Research Projects 5. Analysis and Reporting 6. Global user research methods 7. User research throughout the world 8. The role of professional organizations in user research 9. The impact of culture on user research 10. Closing Thoughts
Autoren-Porträt von Robert Schumacher
Robert Schumacher, Ph.D., User Centric, Inc. Managing DirectorRobert M. Schumacher is Managing Director at User Centric, Inc., a leading global user research firm, and CEO of User Experience Ltd., the first foreign-owned user research firm in Beijing, China.. He was one of the driving forces behind the formation of the User Experience Alliance. He speaks frequently on user experience and user research at national and international conferences, holds several patents, and has written dozens of professional and academic papers. In 20 years of professional experience, Bob has held technical and management positions in the telecommunications industry in human factors, new product development, and project management.
Bibliographische Angaben
- Autor: Robert Schumacher
- 2009, 336 Seiten, Maße: 19 x 2,4 cm, Kartoniert (TB), Englisch
- Verlag: Morgan Kaufmann
- ISBN-10: 0123748526
- ISBN-13: 9780123748522
- Erscheinungsdatum: 04.12.2009
Sprache:
Englisch
Rezension zu „The Handbook of Global User Research “
"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacher's Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters." - Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft "Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it's not just a list of do's and don'ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf." - James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.
Pressezitat
"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacher's Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters." - Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft "Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But it's not just a list of do's and don'ts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf." - James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.
Kommentar zu "The Handbook of Global User Research"
0 Gebrauchte Artikel zu „The Handbook of Global User Research“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Handbook of Global User Research".
Kommentar verfassen