The Interface of Business and Culture

Contents: Michael B. Hinner: General Introduction: The Influence of Stereotyping on Consumer Behavior - James W. Neuliep: A Contemporary Conceptualization of Ethnocentrism - Geert Hofstede: Business Goals and Corporate Governance - Erla S. Kirstjánsdóttir/Judith N. Martin: A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees - Ming-Yi Wu: Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders - Vivian C. Sheer/Guo-Ming Chen: Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness - Yea-Wen Chen/Courtney Fletcher/John Oetzel: Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture - Kris Acheson: Navigating Silences in International Business Contexts - Edwin R. Mc Daniel: The Cultural Antecedents to Japanese and U.S. Negotiation Styles - Tadasu Todd lmahori: The Great Cultural Divide in International Business Communication: High and Low Context Communication - Sundae R. Bean: (Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions - Carlos Valdez/Felipe Korzenny/Holly McGavock: Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality? - Ling Chen: Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs - Ee Lin Lee/Bradford J. Hall: Cultural Ideals in Chinese Malaysians' Discourse of Dissatisfaction - Junhao Hong/Ho-Chun Li: Taiwan's TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture - Shuhua Zhou/Jie Xu/Yinjiao Ye/Peiqin Zhou: Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Arun Vishwanath/Hao Chen: Communication Technology as an

The Editor: Michael B. Hinner was born in Germany and grew up in the USA where he studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York at Stony Brook and Law at St. John's University, School of Law. He teaches Business Communication and Intercultural Communication at the TU Bergakademie Freiberg and Dresden International University.