The King of Madison Avenue

former Chairman, Unilever 'David Ogilvy was unquestionably the King of Madison Avenue. Ken Roman's biography reflects his personal insights gained from being a colleague of Ogilvy's for several decades. This intimate portrayal makes clear Ogilvy's inspiring leadership of his agency even though he abhorred his managerial tasks. Ogilvy's convictions about what made for effective advertising - it sells - are clearly described by Roman, as is his brilliant personal salesmanship in winning new clients. A terrific read!' - Ron Daniel, former Managing Partner, McKinsey& Co.'In so far as it is possible to recreate the unique wit and always unexpected genius of David Ogilvy, Kenneth Roman has succeeded.' - Louis Auchincloss, National Medal of Arts winner and best-selling author of The House of Five Talents, Portrait in Brownstone, East Side Story, and many more'David and Leo were very different types but great mutual admirers. Ken's book is thoroughly researched and very well written. The boss would be proud of him.' - Cap Adams, retired CEO, Leo Burnett Co. 'This brilliant biography is like a gorgeous iceberg. The tip dazzles the reader and is supported by a mass of weighty research below. Kenneth Roman enchants us with his account of the life and times of David Ogilvy who towered above the world of advertising ... It should be required reading for all in the business ... The story is told swiftly and entertainingly. The voluminous research is set out in detailed notes at the back, and these also grip the attention of those who want to know how so much could be told with such flair, and why the author can paint a background of historical events with such certainty.' - William Stevenson, author of <EM>A Man Called Intrepid</EM> 'This is a surprisingly interesting book about one of the most remarkable characters in advertising history. It is also an introduction to the business itself and how it has been conducted, in sickness and in health, by someone who lived the experience.' - Martin Mayer, author of <EM>Madison Avenue USA</EM> 'An affectionate account of a colorful and influential figure...a pleasure to read.' - Burt Helm,<EM> BusinessWeek</EM> 'Thanks to <EM>The King of Madison Avenue</EM>, now we know David Ogilvy.' Paul B. Carroll, <EM>The Wall Street Journal</EM>'...powerful and entertaining...admirably researched and beautifully written.' James Brady, <EM>Forbes.com</EM>'...an admiring but clear-eyed portrait.' <EM>The New York Observer</EM> <EM></EM> 'Kenneth Roman's very readable biography presents an expansive and entertaining portrait...Roman does a masterful job of conveying the colorful personality of Ogilvy.' - Richard Pacher, <EM>The Miami Herald</EM> 'Kenneth Roman's biography is better than Ogilvy's own memoirs.' - James Heartfield, <EM>Art Review</EM> <EM></EM> 'In his account of life with Ogilvy, Roman writes perceptively of this prickly, difficult and demanding genius.' - Araminta Wordsworth, <EM>Financial Post</EM> '...[a] brisk and entertaining biography...' - Tom Siebert, <EM>Admap</EM> <EM></EM> 'Quite apart from a fascinating life, this biography has, in its pages, a great deal of management wisdom expressed by its subject.' -<EM> Business Executive</EM> 'If you have an unscratched interest in David Ogilvy, this book is a must read.' - Margaret Gilsenan, <EM>Marketing</EM>