The Marketing-Sales-Finance Triangle
An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors. Dissertation, Universität Bern, 2008. With a Forew. by Harley Krohmer
(Sprache: Englisch)
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
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Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Inhaltsverzeichnis zu „The Marketing-Sales-Finance Triangle “
- Organizational Design of the Marketing-Sales-Finance Triangle- Cooperation between Marketing, Sales, and Finance
- Contributions and Roles of Marketing, Sales, and Finance
- Key Managerial Challenges
- Fundamental Developments and Best Practices
Autoren-Porträt von Dirk Weissbrich
Dr. Dirk Weissbrich finished his doctoral degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now works as a market research manager in the financial services industry.
Bibliographische Angaben
- Autor: Dirk Weissbrich
- 2009, XV, 215 Seiten, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Gabler
- ISBN-10: 3834919217
- ISBN-13: 9783834919212
- Erscheinungsdatum: 02.11.2009
Sprache:
Englisch
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