The Myth and Propaganda of Black Buying Power
(Sprache: Englisch)
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now...
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This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.Inhaltsverzeichnis zu „The Myth and Propaganda of Black Buying Power “
Table of ContentsChapter 1. Propaganda v. Economics: Constructing a Myth
Chapter 2. Buying Power Not Protest: The Myth Presents UnrestChapter 3. The Myth's Modern Purveyors: Reviewing Selig and Nielsen
Chapter 4. The Myth at Play: The Oh So Suitable Environment
Chapter 5. Freedom Was the Call but 'Instead, They Got a Bank'
Chapter 6. Conclusion
Autoren-Porträt von Jared A. Ball
Jared A. Ball is Professor of Communication Studies at Morgan State University, USA. He is the curator of imixwhatilike.org, an online hub of multimedia dedicated to the philosophies of emancipatory journalism and revolutionary beat reporting.
Bibliographische Angaben
- Autor: Jared A. Ball
- 2020, 1st ed. 2020, XI, 111 Seiten, Maße: 15,2 x 21,2 cm, Gebunden, Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030423549
- ISBN-13: 9783030423544
Sprache:
Englisch
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