The Oxford Handbook of Pricing Management
(Sprache: Englisch)
A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
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Produktinformationen zu „The Oxford Handbook of Pricing Management “
A single and comprehensive source for research and practice. An indispensable reference for managers and researchers
Klappentext zu „The Oxford Handbook of Pricing Management “
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Inhaltsverzeichnis zu „The Oxford Handbook of Pricing Management “
- Part I. Introduction
- 1: Özalp Özer and Robert Phillips: Introduction
- Part II. Pricing in Selected Industries
- 2: Robert Phillips: Why are Prices Set the Way they Are?
- 3: Brenda A. Barnes: Airline Pricing
- 4: Robert Wilson: Electric Power Pricing
- 5: E. Andrew Boyd: Health Care Pricing in the United States: The Case of Hospitals
- 6: Sheryl E. Kimes, Robert Phillips, and Lisabet Summa: Pricing in Restaurants
- 7: Madhu Vudali and Andy Atherton: Pricing of On-line Display Advertising
- 8: Simon Caufield: Consumer Credit Pricing
- 9: Jon Zimmerman: Wireless Services Pricing in the US
- 10: Diogo Rau and Paul Willmott: For What IT's Worth: Pricing Internal IT Services
- 11: Robert Phillips and Graham Young: Television Advertisement Pricing in the US
- 12: Warren H. Lieberman: Pricing in the Cruise Line Industry
- 13: Edward Kintz: Less-than-Truckload Pricing
- 14: Michael Neal, Robert D. Pierce, Michael Freimer, and Sushil Verma: Pricing in the North American Protein Industry
- 15: Warren Bidmead: Wine Pricing in the United States
- 16: Yosun Denizeri: Pricing and Sales Practices in the Grand Bazaar of Istanbul
- Part III. Pricing Fundamentals
- 17: Thomas A. Weber: Price Theory in Economics
- 18: Garrett J. van Ryzin: Models of Demand
- 19: Robert A. Shumsky and Praveen Kopalle: Game Theory Models of Pricing
- 20: Özalp Özer and Yanchong (Karen) Zheng: Behavioral Issues in Pricing Management
- Part IV. Pricing Tactics
- 21: Robert Phillips: Customized Pricing
- 22: Shmuel Oren: Nonlinear Pricing
- 23: Yossi Aviv and Gustavo Vulcano: Dynamic List Pricing
... mehr
24: Robert C. Blattberg and Richard A. Briesch: Sales Promotions
25: Rama Ramakrishnan: Markdown Management
26: Kalyan Talluri: Revenue Management
27: Richard Steinberg: Auction Pricing
28: Guillermo Gallego and Catalina Stefanescu: Service Engineering: Design and Pricing of Service Features
29: Murat Kaya and Özalp Özer: Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information
30: Xin Chen and David Simchi-Levi: Joint Pricing and Inventory Management
Part V. Organization and Processes
31: Mike Simonetto, Larry Montan, Julie Meehan, and Junko Kaji: Structuring and Managing an Effective Pricing Organization
32: Thomas G. Jacobson, Greg Cudahy, Tiago Salvador, and Julian Short: Global Pricing Strategy
33: ManMohan S. Sodhi and Navdeep S. Sodhi: Using Lean Six Sigma to Improve Pricing Execution
34: Greg Cudahy, Thomas G. Jacobson, Tiago Salvador, Tiffany Gilbert, and Michelle Mahoney: Pricing with Confidence in Business-to-Business Settings
Part VI. Current Challenges and Future Prospects
35: Özalp Özer and Robert Phillips: Challenges
... weniger
Autoren-Porträt
Özalp Özer has been a faculty member at Columbia University and Stanford University. His areas of specialization include demand and supply chain management, global production and distribution system design, contract and incentive design, capacity and inventory planning, and pricing management. His articles on these topics have appeared in leading academic journals such as Management Science, and Operations Research. National Science Foundation and Fortune 500 companies have supported his research and teaching activities. He is an active consultant to industries such as high technology, automotive. He has developed and commercialized algorithms that optimize market timing, pricing, and inventory replenishment decisions. He has been invited to present his work at conferences and has given lectures at universities such as Harvard Business School and London Business School. He received his Ph.D. and M.S. degrees from Columbia University.Robert Phillips is also Director of the Center for Pricing and Revenue Management at Columbia University. Dr. Phillips has experience in pricing and revenue management in a wide variety of industries including airlines, hotels, rental cars, automotive, air freight, cruise lines, retail, and financial services. He is the former CEO of Talus Solutions and of Decision Focus Incorporated and the author of the widely used textbook, Pricing and Revenue Optimization. Dr. Phillips has served as a lecturer at Stanford University Business School and has published in many journals. He received his Ph.D. from Stanford University in Engineering Economic Systems.
Bibliographische Angaben
- 2014, 978 Seiten, Maße: 17,1 x 24,5 cm, Kartoniert (TB), Englisch
- Herausgegeben: Özalp Özer, Robert Phillips
- Verlag: Oxford University Press
- ISBN-10: 0198714815
- ISBN-13: 9780198714811
- Erscheinungsdatum: 05.06.2014
Sprache:
Englisch
Pressezitat
`This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it. '
Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University
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