The Perennials

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he is Professor of Management and Vice Dean for the MBA for Executives Program. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and other platforms have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually. He is the WSJ bestselling author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything.

Praise for The Perennials:

"An acclaimed thought leader proposes a new way of looking at shifting demographic patterns. ... In a wide-ranging study, Guillén provides a wealth of insights about how we can get the best from social change." - Kirkus

"Demographic and technological changes have transformed nearly every aspect of contemporary life: how we work, how we shop, and how we learn. Mauro Guillen's The Perennials offers professionals of every level an invaluable guide to navigating these tectonic shifts - a deeply researched, sharply relevant and necessary read." - William P. Lauder, Executive Chairman, The Estèe Lauder Companies and Lecturer, The Wharton School, University of Pennsylvania

"In this well-written and refreshing book, Professor Guillen powerfully sets out the case for revisiting what has long been a "given" - the traditional four stages of life. From the urgent need for life-long learning to re-imagining retirement, this book makes us question in a constructive manner the way we normally live our lives. A must read for those seeking greater fulfillment, impact and success." - Mohamed A. El-Erian, President of Queens' College, Cambridge, Chief Economic Adviser to Allianz and NYT bestselling author of The Only Game in Town

"Forget about Millennials. It's time to focus on Perennials. In this insightful and deeply researched book, Mauro Guillen shows the limits of thinking in terms of generations, and the power of looking at society as a more seamless demographic continuum where age really is just a number. And, he provides a guidebook for remaking our key institutions - from education and healthcare to employment - in light of this potent transformation. A must read for leaders in business, higher education, health care and government and for everyone who cares about the future of society and of their own personal development." - Richard Florida, author of The Rise of the Creative Class

"We often talk about generational