The Price Advantage
(Sprache: Englisch)
The Price Advantageby McKinsey & Co. is the most comprehensive and insightful book on transaction pricing and strategy available. Three preeminent McKinsey experts demonstrate why transaction pricing is critical to corporate success and profitability,...
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The Price Advantageby McKinsey & Co. is the most comprehensive and insightful book on transaction pricing and strategy available. Three preeminent McKinsey experts demonstrate why transaction pricing is critical to corporate success and profitability, and then explain state-of-the-art approaches to analyzing and improving your own competitive pricing strategy for any product or service that you sell. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
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Inhaltsverzeichnis zu „The Price Advantage “
From the contents:Preface. Acknowledgments. PART ONE: PRICING FUNDAMENTALS. 1. Introduction. 2. The Three Levels of Price Management. PART TWO: EXPLORING THE LEVELS. 3. Transaction. 4. Product/Market Strategy. 5. Industry Strategy. PART THREE: SPECIAL TOPICS. 6. New Product Pricing. 7. Solutions, Bundles, and Other Packaged Offerings. PART FOUR: UNIQUE EVENTS. 8. Postmerger Pricing. 9. Price Wars. PART FIVE: EXPANDING THE BOUNDARIES. Chapter 10. Technology-Enabled Pricing. 11. Legal Issues. PART SIX: BRINGING IT TOGETHER. 12. Pricing Architecture. 13. Driving Pricing Change. 14. The Monarch Battery Case. 15. Epilogue. Appendix 1: Sample Pocket Price and Pocket Margin Waterfalls. Appendix 2: Antitrust Issues. Appendix 3: List of Acronyms. About the Authors. Index
Bibliographische Angaben
- Autoren: Michael V. Marn , Eric V. Roegner , Craig C. Zawada
- 2004, 304 Seiten, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471466697
- ISBN-13: 9780471466697
Sprache:
Englisch
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