The Religious Dimensions of Advertising
(Sprache: Englisch)
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it...
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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Inhaltsverzeichnis zu „The Religious Dimensions of Advertising “
Preface Introduction PART I: TOTEMIC DESIRES On Religion Marx and Commodities: Use-value and Exchange Value The Fetishism of Commodities Jhally's Four Stages of Advertising Advertising as Religion? PART II: WORSHIPING A TOTEM: EMILE DURKHEIM'S THEORIES OF RELIGION Durkheim's Definition of Religion Totemism The God/Society Equation Totemism and Advertising PART III: LOCATING RELIGIOUS DIMENSIONS IN THE HISTORY OF ADVERTISING, 1880-1920: THE RISE OF INDUSTRIAL CAPITALISM 1920-1940: "Apostles of Modernity" 1945-1960: Realizing the American Dream 1960-1980: The Creative Revolution 1980-2005: The Information Age: A Media Revolution PART IV: THE RELIGIOUS DIMENSIONS OF ADVERTISING IN THE CULTURE OF CONSUMER CAPITALISM Advertising as 'Divine' Mediator Advertising as Sacramentality Advertising and Ultimate Concern PART V: REFUSING TO BE AN ADVERTISEMENT: ENACTING DISRUPTIVE PERFORMATIVE IDENTITIES AGAINST THE RELIGIOUS DIMENSIONS OF ADVERTISING Cultural Identity Formation Policing the Body: Foucault's Theory of the Body as Inscriptive Surface Embodied Subjectivity and the Oppositional Gaze Disruptive Performative Identities A Counternarrative of Embodiment
Bibliographische Angaben
- Autor: T. Sheffield
- 2006, 2006., 190 Seiten, Maße: 21,6 cm, Gebunden, Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 1403974705
- ISBN-13: 9781403974709
Sprache:
Englisch
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