The Social Network Business Plan
18 Strategies That Will Create Great Wealth
(Sprache: Englisch)
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network...
Leider schon ausverkauft
versandkostenfrei
Buch
13.60 €
6 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „The Social Network Business Plan “
Klappentext zu „The Social Network Business Plan “
All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 17 cutting-edge methods to create revenue for social network websites--none of which are advertising. He also predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Silver describes and explains that in the future new products and services will be introduced, talked about, rated, reviewed and recommended - or killed - by online communities. One example of the 17 new revenue channels that online communities are adopting is the sale to vendors of anonymized conversations of the community members concerning those vendors' products or services. Another example is online communities who partner with theinternet providers to receive payment when a particular online community's information is downloaded usinf that providers service. The other sixteen revenue channels are equally head-turning!Silver is the only angel investor, operating down where the rubber meets the road, who is investing in online communities in their infancy, and writing about which ones will win and which ones will fail.
Praise for The Social Network Business Plan
"As the leading provider of 'white label' social networks, we use David's book as a conceptual blueprint for designing revenue applications into our software. We agree completely that traditional advertising is dead and social advertising is the future. David's book gives you a blueprint for succeeding in the future."
-Bob Crull, founder and CEO, OneSite.com
"Online communities win when they figure out ways to collaborate with their fans to create products that can be produced and sold with mutual benefits. David Silver simply and clearly explains how social networks can do this. You'll also learn how this helps companies stay lean by generating cash through multiple channels. This is how great ideas turn small companies into fast selling companies."
-Patrick Dillon, cofounder and President, CollarFree.com
"I've started, built, and sold several web app companies, but social networks have web app companies beat. They cost less than $500,000 to launch, and if you get decent revenue growth, social networks can be sold for twenty times trailing revenues or more. No new industry has ever had these two characteristics that I'm aware of. David explains how to bring in revenue quickly through up to eighteen novel revenue channels. It's a good read."
-Robin D. Richards, founder and CEO, Notification Technologies, Inc.
"For anyone interested in developing, building, and operating a social network, you need David Silver's book as a flight instruction manual. David brings his wealth of experience in online marketing, technology, and finance to you through the pages of this essential book."
-Eric Targan, founder and CEO, BTC Interactive, "the Internet's first viral marketer"
"As the leading provider of 'white label' social networks, we use David's book as a conceptual blueprint for designing revenue applications into our software. We agree completely that traditional advertising is dead and social advertising is the future. David's book gives you a blueprint for succeeding in the future."
-Bob Crull, founder and CEO, OneSite.com
"Online communities win when they figure out ways to collaborate with their fans to create products that can be produced and sold with mutual benefits. David Silver simply and clearly explains how social networks can do this. You'll also learn how this helps companies stay lean by generating cash through multiple channels. This is how great ideas turn small companies into fast selling companies."
-Patrick Dillon, cofounder and President, CollarFree.com
"I've started, built, and sold several web app companies, but social networks have web app companies beat. They cost less than $500,000 to launch, and if you get decent revenue growth, social networks can be sold for twenty times trailing revenues or more. No new industry has ever had these two characteristics that I'm aware of. David explains how to bring in revenue quickly through up to eighteen novel revenue channels. It's a good read."
-Robin D. Richards, founder and CEO, Notification Technologies, Inc.
"For anyone interested in developing, building, and operating a social network, you need David Silver's book as a flight instruction manual. David brings his wealth of experience in online marketing, technology, and finance to you through the pages of this essential book."
-Eric Targan, founder and CEO, BTC Interactive, "the Internet's first viral marketer"
Inhaltsverzeichnis zu „The Social Network Business Plan “
AcknowledgementsIntroduction
Chapter 1. Eighteen Sustainable Revenue Channels
Chapter 2. Your Recommender Community As Theater
Chapter 3. Mimic the Bakers and Copy Starbucks
Chapter 4. Why Not Start Five Simultaneously?
Chapter 5. Loyalty and Passion Builders
Chapter 6. Disruption: The Sumptuous Impertinence
Chapter 7. Should You Sell, or Are You Having Too Much Fun?
Chapter 8. Wrap-Up
Bibliography
Index
Autoren-Porträt von David Silver
David Silver is the Pied Piper of social networks, having funded more than a dozen of them, including onesite.com, iboats.com, and collarfree.com, and has consulted for pensiongovernance.com and many others. Before the social networks wave crashed onto his shore, David provided the early stage capital for ActMedia, Cognition Technologies, Frontier Telecommunications, Intelepeer, TIE/communications, and Victor Kiam's LBO of Remington Brands, among more than 600 other entrepreneurial companies.
Bibliographische Angaben
- Autor: David Silver
- 2009, 1. Auflage., 224 Seiten, Maße: 23 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470419830
- ISBN-13: 9780470419830
Sprache:
Englisch
Kommentar zu "The Social Network Business Plan"
0 Gebrauchte Artikel zu „The Social Network Business Plan“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The Social Network Business Plan".
Kommentar verfassen