The Ultimate Guide to Storytelling in Business
A Proven, Seven-Step Approach To Deliver Business-Critical Messages With Impact
(Sprache: Englisch)
A one-stop shop for everything that you need to know about storytelling in business
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Klappentext zu „The Ultimate Guide to Storytelling in Business “
A one-stop shop for everything that you need to know about storytelling in business How often have you had to deliver a pitch, convey a message or empower an audience with just one chance to get it right? A job interview, sales presentation, or an important announcement to your team? Have you ever had a powerful idea that was never adopted because your peers didn't recognize its value?
This book will teach you how to create compelling presentations, write persuasive reports, and get your point across in meetings with stories that capture the attention of your audiences. It explains how to convey complex ideas with simplicity, win the acceptance of others and demonstrate your contributions as a thought leader.
LEARN HOW TO:
- Apply a proven, seven-step approach to deliver stories in a structured, reliable and repeatable way
- Create a one-page story blueprint to road-test your story
- Use emotional triggers to influence the reactions of your audience
- Leverage a rich library of industry examples, from multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas
- Apply a 23-point checklist to ensure that you're ready for your next storytelling endeavor
Perfect for managers, directors, executives, as well as early career professionals, The Ultimate Guide to Storytelling in Business is an essential resource for those who aim to generate impact and get their ideas recognized.
Inhaltsverzeichnis zu „The Ultimate Guide to Storytelling in Business “
Acknowledgements vii About the Author ix Introduction xi Chapter 1 Defining the vision 2 Chapter 2 Understanding your audience 10 Chapter 3 Framing the problem 30 Chapter 4 Constructing a story framework 50 Chapter 5 Preparing an engaging delivery 96 Chapter 6 Visualizing data 140 Chapter 7 Delivering the story 170 Completion checklist 207 Index 211
Autoren-Porträt von Samir Parikh
SAMIR PARIKH is the founder of SPConsulting global management consultants. He and his team bring more than 20 years of experience helping some of the world's leading corporations build and deliver high-impact stories around multimillion-dollar sales opportunities, strategic change initiatives, the introduction of new business models and the launch of groundbreaking technical ideas. Their popular training workshops that equip teams with the game-changing skill of Storytelling have been delivered in more than 50 countries.
Bibliographische Angaben
- Autor: Samir Parikh
- 2024, 1. Auflage, 240 Seiten, Maße: 15,2 x 23,1 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1394234570
- ISBN-13: 9781394234578
- Erscheinungsdatum: 22.02.2024
Sprache:
Englisch
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