Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
(Sprache: Englisch)
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Leider schon ausverkauft
versandkostenfrei
Buch
24.50 €
12 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Truth Be Told “
Klappentext zu „Truth Be Told “
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Inhaltsverzeichnis zu „Truth Be Told “
* Section - ONE: Purposeful truth; ** Chapter - 01: What is purposeful truth and why it matters to be a 'truth teller'; ** Chapter - 02: Where to find purposeful truth; ** Chapter - 03: The truth recipe; * Section - TWO: How truth is harnessed; ** Chapter - 04: Self-assessment; ** Chapter - 05: Your purpose truth; ** Chapter - 06: Storytelling; ** Chapter - 07: Channels and audiences; ** Chapter - 08: Measuring results; * Section - THREE: Purpose truth lived; ** Chapter - 09: A truth-focused culture; ** Chapter - 10: Inspiring others
Autoren-Porträt von John O'Brien, David Gallagher
John O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.
Bibliographische Angaben
- Autoren: John O'Brien , David Gallagher
- 288 Seiten, Maße: 15,6 x 23,4 cm, Taschenbuch, Englisch
- Verlag: Kogan Page Ltd
- ISBN-10: 1398600164
- ISBN-13: 9781398600164
- Erscheinungsdatum: 03.04.2021
Sprache:
Englisch
Kommentar zu "Truth Be Told"
0 Gebrauchte Artikel zu „Truth Be Told“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Truth Be Told".
Kommentar verfassen