Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns. Online Ressources
(Sprache: Englisch)
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
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Produktinformationen zu „Understanding Digital Marketing “
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Klappentext zu „Understanding Digital Marketing “
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Inhaltsverzeichnis zu „Understanding Digital Marketing “
Chapter - 01: Introduction - Digital transformation; Chapter - 02: Digital marketing strategy setting; Chapter - 03: Being online: Welcoming the world; Chapter - 04: Search - Being found online; Chapter - 05: Email marketing; Chapter - 06: Mobile marketing; Chapter - 07: Social media; Chapter - 08: Content marketing and native content; Chapter - 09: Programmatic marketing; Chapter - 10: Performance marketing; Chapter - 11: How to form meaningful insights from data
Autoren-Porträt von Damian Ryan
Damian Ryan
Bibliographische Angaben
- Autor: Damian Ryan
- 2020, 5. Aufl., 448 Seiten, Maße: 15,5 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1789666015
- ISBN-13: 9781789666014
- Erscheinungsdatum: 28.01.2021
Sprache:
Englisch
Pressezitat
""Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field."" Carol Stuckey, Dean, School of Professional Studies, MCPHS University
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