Valuation

Before a corporation (or, for that matter, a sole proprietorship, a partnership, a privately owned business, or not-for-profit organization) can achieve its maximum potential, its personnel must reach a common understanding of the organization's mission and strategic goals, and develop a sense of urgency regarding their achievement. In Valuation: Maximizing Corporate Value, George Norton offers a hands-on guide to incorporating sound strategic and valuation principles into decision-making throughout the organization. Valuation shows how, by understanding and using a few simple concepts, the leaders and members of any type of organization can enhance their daily and long-term satisfaction, as well as that of their key stakeholders, while simultaneously reaping substantial financial rewards.With an effective valuation methodology, organization owners, managers, and other employees can assess the value of an organization, predict its financial direction, and construct a strategic framework for controlling where it should be taken. Among other features, this book: Provides numerous checklists and forms to facilitate the development and execution of a value-enhancing strategic framework for any type of organization Describes discounted cash flow and its role in enhancing organization value Discusses what is the "right" cost of capital to use Utilizes sample company examples to demonstrate real world applications Spells out the specific steps required to facilitate reaching group consensusThe book's first three chapters show how-in simple language-to conduct a strategic audit, calculate the current value of the organization, and characterize the strategic landscape. Chapters 4 through 7 explore how to use a strategic framework to develop a foundation for future action, focusing on the development of long-term goals and specific techniques to quantify the economic impacts of alternative strategies. The final, "action-oriented" chapter on implementation analyzes the