Videolised Society

Introduction:

- The Emerging of "Videolized Society" in China: A general introduction of "videolized society" and its tactics in China

Part 1: The Interpretation of "Videolized Society"

- 1. Representing "Videolized Society" in Sociology

- 2. Everything Seen as Media: "Videolized Society" Based on the Materiality of Media

- 3. The Original Force: "Videolized Society" Driven by Technology

- 4. Creating Economic Opportunities-The Industrial Forms in "Videolized Society"

- 5. Establishing A New Dialogue with Society: The Social Discourse of "Videolized Society"

- 6. As a New Culture: "Videolized Society" and A New Cultural Environment

- 7. Exploring Life and Society Through the Lens of Video: "Videolized Society" and The Complex Psychology of Seeing

- 8. "Where There's a Will, There's a Way": Understanding "Videolized Society" From the Perspective of Intercultural Communication

- 9. Observing From Another View: A Critical Reading of "Videolized Society"

Part 2 The Presentation of Videolization in China- 1. Role Transformation of the Main Body of Audiovisual Content Production in the Videolized Society Including narrative methods and types, multiple application scenarios, etc. in the videolized society.



- 2. Content Merchandising and Community Construction in the Videolized Society WeChat video account, Weibo video account, Tik-tok, Kuaishou, Bilibili, etc.

- 3. New Economic Landscape in the Videolized Society - Status Quo and Issues: E-commerce (Taobao, JD.COM); live commerce: Tik-tok, Kuaishou;

- 4. Recorded Life in the Videolized Society - Vlog, News Short Videos (Tik-tok, Kuaishou, Pear Video, Vlog, Meipai, etc.)- 5. The Entertained Life in the Videolized Society: Short Entertainment Videos, Micro-documentaries, Micro-dramas

Jian Meng is a professor and doctoral supervisor in Journalism School of Fudan University. He is the head of provincial and ministerial-level news release assessment team for Information Office of the State Council, director of Fudan University National Center for Cultural Innovation Research, vice-president of Communication Association of China, director of Research Center for Visual Culture of Fudan University.
Hui Zhao is a professor at the School of Drama, Film and Television, Communication University of China. She was a visiting researcher in the field of public opinion and intelligence at Seoul National University, South Korea, a visiting scholar at the University of Southern California, a senior visiting scholar at the Chinese University of Hong Kong.