Whole Earth

is meant, we introduced him as Brand's great-great-grandfather; if you mean Lorenzo's son, George Lord Burrows, he hasn't been introduced yet so this would need some tweaking]

 

During the summer the Saginaw families would use the lumber trains to escape to the lake from the hot and mosquito-infested city. Established in 1875, the first campsite, known as Lakeside, remained a seasonal encampment for several years. At first they stayed in tents, which were later supplanted by small shacks and then eventually summer homes. Soon other small communities were built adjoining Lakeside, including Cottage Grove, where the Brand family, part owners of Saginaw's flour mill, summered. (The product of a marriage between the two camps, Brand would summer at Lakeside.) Brand's grandfather Ralph Chase Morley, heir to the Saginaw-based Morley Brothers wholesalers, ran what by 1892 had become the nation's second-largest hardware business, as well as one of the largest horse and buggy retailers in the country. The business prospered and expanded through World War I, as the Morley Brothers were major suppliers to the US Army. Soon the Morleys opened a bank as well. They became part of a prosperous, upwardly mobile business class that built Saginaw during the great Michigan timber boom. As the frontier outpost became a thriving city, they prospered, giving their families freedom during holidays to escape to the countryside. And so each summer the Saginaw families would come with an entourage of cooks and nannies to the lake.

 

The family's role in the horse and carriage business might have blinded them to changing transportation technology. Ralph Morley is said to have turned down a neighbor, Henry Ford, who offered him the opportunity to invest in his new motorcar company. Sometime later, another Morley, AJ, who had been sent to the West Coast to extend the family timber interests, turned down a similar offer to invest in a new airplane company named Boeing.

 

AQ: G

items. Booklist

A fascinating account of one of the most intriguing and enigmatic figures in modern American environmental history.  It is impossible to understand the complicated and fiercely contested evolutions of environmentalism without understanding the life and work of Stewart Brand and his Whole Earth eco-pragmatism. John Markoff provides the first complete biography of Brand and his remarkable many lives. An important contribution to recent reevaluations of the counterculture and the lasting impact of leading figures like Brand on American history, economy, environment, and culture. Andrew Kirk, author of Counterculture Green: The Whole Earth Catalog and American Environmentalism

Stewart Brand would have been Stewart Brand without the 1960s, but the 1960s would not have been the 1960s without Stewart Brand. I read this entire book in one sitting it s like finding your parents diary, and finally learning, OK, so that s what happened. Lots of missing pieces fell into place. George Dyson, author of Turing s Cathedral
 
For a hint of where the world is headed, watch Stewart Brand, who has been leading the edge of the last ten frontiers. As this fast-paced biography demonstrates, wherever Stewart Brand heads, the rest of us will follow. His well-told life is an inspiration to anyone who wants to shape the whole planet. Kevin Kelly, Senior Maverick, Wired

Always years ahead of the rest of us, Stewart Brand seeded the DIY movement, re-imagined our buildings, catalyzed the environmental movement, and brought a bright idealism to technological possibility. Biographer John Markoff, who was granted access to never-before-seen materials and conducted extensive interviews with Brand, gives us a singular portrait of a singular individual whose ideas and actions have shaped our world in more ways than we know. Leslie Berlin, author of Troublemakers

To understand Silicon Valley, you need to understand Stewart Brand. Here John Markoff delivers the definitive biography of Brand s extraordinary life, from sleepy 1950s Stanford to the Summer of Love, the birth of personal computing, and the great disruptions of the online age. A deeply reported, engrossing tale of an American idealist and a society remade by belief in the transformative, liberating power of digital technology. Margaret O Mara, Author of The Code

As it became obvious that one human being has had a stupendously outsized influence on ecology, technology and culture, the question arose: Why haven't we seen a picture of the whole Stewart Brand? Now we have one John Markoff's superbly researched, lucidly written, and perceptively nuanced portrait of this extraordinary earthling. Steven Levy, author of Hackers: Heroes of the Computer Revolution

Stewart Brand has been a puckish troubadour who sparked seminal social movements in each of the past six decades. In this deeply reported and exciting book, the great tech chronicler John Markoff captures Brand s brilliance as a serial visionary. The result is a delightful guide to the techno-optimism, environmental consciousness, and hacker capitalism that drives our world today. Walter Isaacson, author of Steve Jobs