Wine Brands

PART I- NEW AND TRADITIONAL CUSTOMERS Portrait of a Man as a Traditional Consumer Values and Trends of the New Consumers Birth of the New Wine Consumer PART 11- REACHING THE NEW CONSUMER Traditional Marketing vs. Web Marketing Pouring Wines in New Ways: Marketing on Web 1.0 Web 2.0 and New Millennium: Innovative Ways for New Trends Web Communities and Netnography Wine and Branding

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands.

She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries.

www.resmo.net
www.winebrandsblog.com

"'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, <EM>CEO and Executive Co-Founder of Linqia</EM> <EM> </EM>'In ways few have yet to grasp, Evelyne Resnick understands how to break through in a noisy world of ephemeral consumer attention spans and countless competing alternatives. This book is full of thought-provoking ideas and strategies for tapping the real power of the Internet and our new on-line society." Dave Nelsen, <EM>Founder and CEO of www.TalkShoe.com and Co-host of the CellarDwellers Winemaking podcast</EM> <EM> </EM>"As a professional wine writer I appreciate very well the importance of careful research. Evelyne Resnick consistently demonstrates an in-depth understanding of Internet wine market trends in traditional as well as emerging markets, which is rare in my experience." Allen Meadows, <EM>author of <A href="http://www.burghound.com">www.burghound.com</A></EM> <EM></EM> 'Evelyne Resnick combines her broad-based experience living fully immersed in both French and American society to develop a unique perspective when viewing our wine culture. This is a book that will provide food for thought for anyone looking to develop a brand.' Jeff Morgan, <EM>winemaker (SoloRosa, Covenant) and author of Rosé, A Guide to the World's Most Versatile Wine</EM> <EM></EM> "Wine not only affords us wonderful vintages, but also wonderful encounters. Evelyne has now invited us to share her passionate involvement in the world of wine, a place she has known for years and in which she has developed many rich personal ties." Caroline Lestimé, <EM>Domaine Jean-Noël Gagnard, Chassagne-Montrachet</EM> <EM></EM> 'In a time where marketing books are dime