Advanced Google AdWords (ePub)

The ultimate guide to Google AdWords is fully updated for its
third edition

This is the ultimate guide for those who want to quickly get
beyond AdWords basics to learn and apply the advanced techniques
and tactics that are used by Fortune 500 companies. The book
provides insight into AdWords' functionality and advanced features,
explaining how they work and providing tips, tactics, and hands-on
tutorials, which readers can immediately use on their own PPC
campaigns.

The third edition features more than 50 pages of new material
and has been completely revised to cover all the changes to
Google's system, including changes to the campaign structure, bid
modifiers, new quality score analysis techniques, and the latest ad
extension updates. Expert author Brad Geddes gives advanced
insight, direction, and strategies for every aspect of using
AdWords to create and manage a successful pay-per-click marketing
campaign, and also shows you the best tools and techniques for
keyword research, including negative keywords. In addition
you'll:

* Discover how to craft winning ad copy, and explore advanced PPC
campaign optimization techniques, including how to optimize for a
good quality score

* Explore the intricacies of the Display Network and learn how to
interpret reports

* Learn how to use the AdWords Editor to create thousands of
keywords and ad copy configurations

* Understand advanced bidding strategies, and how to best
organize and manage an AdWords account

* Learn how to best test everything from landing pages to ad
copy

The book concludes with detailed chapters on understanding,
interpreting, and acting upon the detailed AdWords reports so you
can confidently make decisions to positively impact your campaigns.
Advanced Google AdWords is detailed, in-depth, and full of
insights, techniques, tips, tactics, and fascinating real-world
case studies, making it the ultimate step-by-step guide for
developing advanced AdWords expertise.