Advances in Advertising Research (Vol. VII) / European Advertising Academy (PDF)
Bridging the Gap between Advertising Academia and Practice
(Sprache: Englisch)
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is...
sofort als Download lieferbar
Printausgabe 106.99 €
eBook (pdf) -10%
96.29 €
48 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Advances in Advertising Research (Vol. VII) / European Advertising Academy (PDF)“
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Contents
. Online Advertising/Social Networks
. Consumer Responses to Advertising
. Culture and Advertising
Target Groups
. Researchers, instructors, students, and practitioners in the fields of advertising, communication, marketing and media management.
The Editors
George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London.
Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Autoren-Porträt
George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London.Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
Bibliographische Angaben
- 2016, 1st ed. 2017, 315 Seiten, Englisch
- Herausgegeben: George Christodoulides, Anastasia Stathopoulou, Martin Eisend
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3658152206
- ISBN-13: 9783658152208
- Erscheinungsdatum: 24.08.2016
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 15 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "Advances in Advertising Research (Vol. VII) / European Advertising Academy"
0 Gebrauchte Artikel zu „Advances in Advertising Research (Vol. VII) / European Advertising Academy“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Advances in Advertising Research (Vol. VII) / European Advertising Academy".
Kommentar verfassen