Advances in National Brand and Private Label Marketing / Springer Proceedings in Business and Economics (PDF)
The 2016 NB&PL Marketing...
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This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions.
The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers.
The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and pricedifferentials, pursuing a wide variety of theoretical and methodological approaches to do so.
Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of
Els Gijsbrechts is professor of Marketing at Tilburg School of Economics and Management. Her research focuses on modeling consumers' shopping behavior and their responses to retailer and manufacturer decisions and characteristics, such as stockouts, shelf layout, price (promotions), branding, and assortment decisions.
- 2016, 1st ed. 2016, 161 Seiten, Englisch
- Herausgegeben: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
- Verlag: Springer-Verlag GmbH
- ISBN-10: 3319399462
- ISBN-13: 9783319399461
- Erscheinungsdatum: 16.06.2016
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- Größe: 2.54 MB
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