Advances in National Brand and Private Label Marketing / Springer Proceedings in Business and Economics (PDF)

Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Kusum Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth. Kusum's research focuses on the strategic interaction and distribution of power between manufacturers and their distribution channel partners. She examines the impact of store brands and promotions on the performance of manufacturers and retailers, and studies consumer, competitor, and retailer response to major marketing policy changes. Her most recent work also examines how marketing actions and consumers' own characteristics drive the nutritional quality of their grocery food shopping. Kusum's work has been honored for excellence in collaborative research between academics and practitioners, and for outstanding application of marketing science methods to practice. She has examined the effectiveness of policy changes by packaged goods manufacturers like Procter & Gamble, assessed the profit impact of the strategies of retailers like Hannaford and CVS, and studied the reaction of incumbent retailers to a major entrant like Wal-Mart. She is a recipient of best paper awards from top marketing journals like Journal of Marketing, Marketing Science, and Journal of Retailing; the winner of the Marketing Science Institute/Journal of Marketing Research competition for academic-practitioner collaborative research; and a finalist for multiple awards from the Journal of Marketing Research as well as the ISMS Practice Prize. Recently, her Journal of Marketing paper on store brands and store loyalty was selected as one of the 50 best papers of 2008 published in all management journals. Besides publishing extensively in the top academic journals, she has written for the Wall Street Journal, USNews and World Report, the CMO Strategy Forum at Advertising Age, and the Harvard Business Review among others. Kusum is an associate editor for two major marketing journals - Journal of Marketing and International Journal of Research in Marketing - and on the editorial boards of several others, including the Journal of Marketing Research, Journal of Retailing, and Marketing Science. She serves on the board of trustees of Southern New Hampshire University and as an academic trustee of the Marketing Science Institute and AiMark, organizations in the US and Europe respectively that brings together academics, senior practitioners, and data providers to facilitate research and idea exchange.

María Jesús Yagüe is professor for Marketing at the Autonomous University of Madrid. Her research interest is in branding, customer relationship, tourism marketing and multichannel commerce.