Advancing Crisis Communication Effectiveness (PDF)
This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.
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This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management.
Bryan H. Reber (Ph.D., University of Missouri) is C. Richard Yarbrough Professor in Crisis Communication Leadership and Head of the Department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia. Dr. Reber has published over 50 journal articles, book chapters and encyclopedia entries. He is co-author of the book, Gaining Influence in Public Relations: The Role of Resistance in Practice, and three top-selling public relations textbooks. Dr. Reber is a member of the Arthur W. Page Society and serves as Research Director of the Plank Center for Leadership in Public Relations.
Glen J. Nowak (Ph.D., of Wisconsin-Madison) is a Professor of Advertising and Public Relations at the University of Georgia Grady College of Journalism and Mass Communication and Director of its Center for Health and Risk Communication. Dr. Nowak spent 14 years at the U.S. Centers for Disease Control and Prevention, including six years as the Communications Director for the National Immunization Program and six years as the agency's Director of Media Relations.
- 2020, 1. Auflage, 288 Seiten, Englisch
- Herausgegeben: Yan Jin, Bryan H. Reber, Glen J. Nowak
- Verlag: Taylor & Francis
- ISBN-10: 1000328406
- ISBN-13: 9781000328400
- Erscheinungsdatum: 28.12.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 3.98 MB
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