Advertising and Society (PDF)
An Introduction
(Sprache: Englisch)
Now revised and updated to reflect the impact of emerging
technologies, this new edition of Advertising and Society:
Controversies and Consequences examines the evolution of
advertising and its influence on society.
* Expanded with five new chapters...
technologies, this new edition of Advertising and Society:
Controversies and Consequences examines the evolution of
advertising and its influence on society.
* Expanded with five new chapters...
sofort als Download lieferbar
eBook (pdf)
35.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Advertising and Society (PDF)“
Now revised and updated to reflect the impact of emerging
technologies, this new edition of Advertising and Society:
Controversies and Consequences examines the evolution of
advertising and its influence on society.
* Expanded with five new chapters covering the impact of emerging
technologies, including the evolution of Direct to Consumer (DTC)
pharmaceutical advertising; product placement in various media; and
the growing intrusiveness of Internet marketing
* Explores a broad range of topics including alcohol, tobacco,
and sex in advertising; the pros and cons of negative political
adverts; advergrames; and the use of stereotypes
* Examines the impact of advertising through its distinctive
'point/counterpoint' format -designed to spark
discussion and help students understand the complexities of the
issues being presented
* Lends substantial clarity to the subject, uniquely balancing
criticism and practice within one text
* Includes chapter-level overviews and summaries of the topic
history and key issues, along with student-friendly features such
as ideas for papers and questions for discussion
technologies, this new edition of Advertising and Society:
Controversies and Consequences examines the evolution of
advertising and its influence on society.
* Expanded with five new chapters covering the impact of emerging
technologies, including the evolution of Direct to Consumer (DTC)
pharmaceutical advertising; product placement in various media; and
the growing intrusiveness of Internet marketing
* Explores a broad range of topics including alcohol, tobacco,
and sex in advertising; the pros and cons of negative political
adverts; advergrames; and the use of stereotypes
* Examines the impact of advertising through its distinctive
'point/counterpoint' format -designed to spark
discussion and help students understand the complexities of the
issues being presented
* Lends substantial clarity to the subject, uniquely balancing
criticism and practice within one text
* Includes chapter-level overviews and summaries of the topic
history and key issues, along with student-friendly features such
as ideas for papers and questions for discussion
Autoren-Porträt
Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.
Bibliographische Angaben
- 2013, 2. Auflage, 312 Seiten, Englisch
- Herausgegeben: Carol J. Pardun
- Verlag: John Wiley & Sons
- ISBN-10: 1118587766
- ISBN-13: 9781118587768
- Erscheinungsdatum: 26.06.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 2.49 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Advertising and Society"
0 Gebrauchte Artikel zu „Advertising and Society“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Advertising and Society".
Kommentar verfassen