Advertising For Dummies (PDF)
(Sprache: Englisch)
So, you need to create an advertising campaign that brings in more
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if...
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if...
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So, you need to create an advertising campaign that brings in more
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if your budget can
only afford beer? Are you wasting your time trying to sell ice to
an Eskimo?
The world of advertising can seem like a daunting
place--but it doesn't have to be. Advertising for
Dummies coaches you through the process and shows you how
to:
* Identify and reach your target audience
* Define and position your message
* Get the most bang for your buck
* Produce great ads for every medium
* Buy the different media
* Create buzz and use publicity
* Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look
at the ins and outs of advertising--from online and print to
TV, radio, and outdoor formats--to show you how you can easily
develop and execute a successful campaign on any budget. Plus,
you'll find a glossary of common buzzwords you may encounter
along the way so you can talk the talk like the advertising guru
you (almost) are! With simple tips on how to write memorable ads
and timeless lessons from the legends, this book is packed with
everything you need to have people from New York to Los Angeles
whistling your jingle.
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if your budget can
only afford beer? Are you wasting your time trying to sell ice to
an Eskimo?
The world of advertising can seem like a daunting
place--but it doesn't have to be. Advertising for
Dummies coaches you through the process and shows you how
to:
* Identify and reach your target audience
* Define and position your message
* Get the most bang for your buck
* Produce great ads for every medium
* Buy the different media
* Create buzz and use publicity
* Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look
at the ins and outs of advertising--from online and print to
TV, radio, and outdoor formats--to show you how you can easily
develop and execute a successful campaign on any budget. Plus,
you'll find a glossary of common buzzwords you may encounter
along the way so you can talk the talk like the advertising guru
you (almost) are! With simple tips on how to write memorable ads
and timeless lessons from the legends, this book is packed with
everything you need to have people from New York to Los Angeles
whistling your jingle.
Inhaltsverzeichnis zu „Advertising For Dummies (PDF)“
Introduction. Part I: Advertising 101. Chapter 1: Advertising: Mastering the Art of Promotion. Chapter 2: Setting and Working within Your Advertising Budget. Chapter 3: Boosting Your Budget with Co-Op Programs. Chapter 4: Defining and Positioning Your Message. Chapter 5: Forming an Effective Ad Campaign. Part II: Creating Great Ads for Every Medium. Chapter 6: Online Advertising: Maximizing the Enormous Reach of the Internet. Chapter 7: Using Print Ads: Small Spaces with Big Audiences. Chapter 8: Radio: Effective, Affordable, and Fun. Chapter 9: Demystifying TV Commercials: They Don't Have to Win Awards to Be Effective. Chapter 10: Collateral Advertising and Direct Mail: Brochures, Flyers, Newsletters, and More. Chapter 11: Opting for Outdoor Ads: Billboards, Posters, Ads on Buses, and Other Signage. Part III: Buying the Different Media. Chapter 12: Investing in Internet Advertising. Chapter 13: Buying Ad Space in Print Media. Chapter 14: Purchasing Ad Time on the Radio. Chapter 15: Getting Your Ads on Television. Chapter 16: Deciding Whether to Hire an Ad Agency. Part IV: Beyond the Basics: Creating Buzz and Using Publicity. Chapter 17: Creating Buzz and Word-of-Mouth Advertising. Chapter 18: Leveraging Your Advertising with Public Relations, Publicity, Specialty Items, and Events. Part V: The Part of Tens. Chapter 19: Ten Secrets for Writing Memorable Advertising. Chapter 20: (Almost) Ten Ways to Know It's Time to Hire an Agency. Glossary. Index.
Autoren-Porträt von Gary Dahl
Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.
Bibliographische Angaben
- Autor: Gary Dahl
- 2007, 2. Auflage, 336 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470145005
- ISBN-13: 9780470145005
- Erscheinungsdatum: 27.09.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 7.21 MB
- Mit Kopierschutz
Sprache:
Englisch
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