AdWords For Dummies (PDF)
(Sprache: Englisch)
* AdWords lets every business-from eBay PowerSellers to Fortune
500 companies-create targeted, cost-efficient advertising campaigns
on the Web, and accounts for the bulk of Google's $6 billion in
annual revenues
* This all-new guide helps advertisers...
500 companies-create targeted, cost-efficient advertising campaigns
on the Web, and accounts for the bulk of Google's $6 billion in
annual revenues
* This all-new guide helps advertisers...
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* AdWords lets every business-from eBay PowerSellers to Fortune
500 companies-create targeted, cost-efficient advertising campaigns
on the Web, and accounts for the bulk of Google's $6 billion in
annual revenues
* This all-new guide helps advertisers get a handle on AdWords
complexities and nuances, adopt AdWords best practices, and turn
clicks into ka-ching!
* Topics covered include conducting quick and cheap market
research, crafting a message that cuts through the clutter,
choosing AdWords settings, bidding on keywords, setting a maximum
daily spend, improving the Web page that an ad points to, testing
strategies, tracking results, and using Web analytics tools
* Includes an exclusive offer from Google-AdWords credits
equivalent to the price of the book-plus a companion Web site with
up-to-the-minute AdWords tips and tricks, narrated video
walkthroughs, and free trials of the author's software
500 companies-create targeted, cost-efficient advertising campaigns
on the Web, and accounts for the bulk of Google's $6 billion in
annual revenues
* This all-new guide helps advertisers get a handle on AdWords
complexities and nuances, adopt AdWords best practices, and turn
clicks into ka-ching!
* Topics covered include conducting quick and cheap market
research, crafting a message that cuts through the clutter,
choosing AdWords settings, bidding on keywords, setting a maximum
daily spend, improving the Web page that an ad points to, testing
strategies, tracking results, and using Web analytics tools
* Includes an exclusive offer from Google-AdWords credits
equivalent to the price of the book-plus a companion Web site with
up-to-the-minute AdWords tips and tricks, narrated video
walkthroughs, and free trials of the author's software
Inhaltsverzeichnis zu „AdWords For Dummies (PDF)“
Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profiting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your Starter Edition Account. Chapter 3: Setting Up Your Standard Edition Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects . Chapter 12: Building a "Climb the Ladder" Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can't Help Becoming an Advertising Genius. Chapter 14: Slashing Your Costs with Conversion Tracking. Chapter 15: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes. Chapter 17: Ten AdWords Case Studies. Index.
Autoren-Porträt von Howie Jacobson
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.
Bibliographische Angaben
- Autor: Howie Jacobson
- 2007, 1. Auflage, 394 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470224401
- ISBN-13: 9780470224403
- Erscheinungsdatum: 28.11.2007
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 11 MB
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