Amway Forever (PDF)
The Amazing Story of a Global Business Phenomenon
(Sprache: Englisch)
A fascinating look at five decades of Amway's innovation
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign...
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign...
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A fascinating look at five decades of Amway's innovation
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying "you know us asAmway."
Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70's and 80's to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.
* Delves into how innovation has led to Amway's growth into aninternational powerhouse
* Reveals Amway's pioneering marketing tactics and salesstrategies
* Offers an historic perspective, as well as a contemporary look,at how the company has evolved
Engaging and informative, Amway Forever is a must-readfor anyone interested in this company's unique business model andbuzzworthy emergence into a global success.
Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying "you know us asAmway."
Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70's and 80's to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years.
* Delves into how innovation has led to Amway's growth into aninternational powerhouse
* Reveals Amway's pioneering marketing tactics and salesstrategies
* Offers an historic perspective, as well as a contemporary look,at how the company has evolved
Engaging and informative, Amway Forever is a must-readfor anyone interested in this company's unique business model andbuzzworthy emergence into a global success.
Inhaltsverzeichnis zu „Amway Forever (PDF)“
Acknowledgments ix Introduction: Selling a Dream xi Chapter 1: Capitalism and Controversy 1 Chapter 2: An Adventurous Partnership 15 Chapter 3: Taking Flight and Sailing Away 25 Chapter 4: Sell Something Everybody Needs 35 Chapter 5: Unveiling "The Plan" 45 Chapter 6: Toppling the Pyramid 57 Chapter 7: Retooling the Machine 77 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91 Chapter 9: Clash of the Soap Titans 107 Chapter 10: Friends in High Places 119 Chapter 11: West Meets East 131 Chapter 12: The Biggest Market Ever 145 Chapter 13: New Heart, New Identity 153 Chapter 14: Amway Redux 163 Chapter 15: The Way Ahead 177 Notes 183 Selected Bibliography 203 About the Author 213 Index 215
Autoren-Porträt von Kathryn A. Jones
Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.
Bibliographische Angaben
- Autor: Kathryn A. Jones
- 2011, 1. Auflage, 224 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118107756
- ISBN-13: 9781118107751
- Erscheinungsdatum: 05.07.2011
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