Behavioural Business (PDF)

Dr Ananta Neelim is a Senior Lecturer in Economics at the University of Tasmania. His research focuses on how social institutions shape and affect the behaviour of individuals in social, economic and business interactions. He has successfully published his work in economics journals such as the Journal of Economic Behaviour and Organization, and Economics Letters. In addition, Ananta has extensively worked with the industry on multiple projects and has provided consultancy services to Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre.

Dr Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods in the marketing discipline at RMIT University. With a master's in psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand di¿erent ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to äect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors in¿uencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology, Marketing and Economics, International Journal of Design, Journal of Psychology in Aesthetics, Creativity, and Arts, Journal of Design, Business and Society and the Journal of Behavioural and Experimental Methods. You may know her best through her recent behavioural impact project: Sans Forgetica, a font to remember (sansforgetica.rmit).



Dr Meg Elkins is a Senior Lecturerin economics at RMIT