Business Experiments with R (ePub)
(Sprache: Englisch)
BUSINESS EXPERIMENTS with R
A unique text that simplifies experimental business design and is dedicated to the R language
Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a...
A unique text that simplifies experimental business design and is dedicated to the R language
Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a...
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BUSINESS EXPERIMENTS with R
A unique text that simplifies experimental business design and is dedicated to the R language
Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author--a noted expert on the topic--puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks.
The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text:
* Presents the key ideas that business students need to know about experiments
* Offers a series of examples, focusing on a specific business question
* Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem
Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
A unique text that simplifies experimental business design and is dedicated to the R language
Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author--a noted expert on the topic--puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks.
The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text:
* Presents the key ideas that business students need to know about experiments
* Offers a series of examples, focusing on a specific business question
* Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem
Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
Autoren-Porträt von B. D. McCullough
B. D. MCCULLOUGH, PHD, was a Professor in the Department of Decision Sciences & MIS, LeBow College of Business, Drexel University, Philadelphia, PA.
Bibliographische Angaben
- Autor: B. D. McCullough
- 2021, 1. Auflage, 384 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119689880
- ISBN-13: 9781119689881
- Erscheinungsdatum: 26.03.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 14 MB
- Mit Kopierschutz
Sprache:
Englisch
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