Business Genius (PDF)

Credits. About the author. Inspiration. Part 1: Right Brain, Left Brain. Track 1. Fast Growth. Track 2. Business Bubbles. Track 3. Entrepreneurial Leaders. Part 2: Future Back, Now Forward. Track 4. Growth Markets. Track 5. Smarter Strategies. Track 6. Business Innovation. Part 3: Outside In, Inside Out. Track 7. Customer Power. Track 8. Brand Propositions. Track 9. Market Networks. Part 4. Radical Ideas, Practical Action. Track 10. Energizing People. Track 11. Inspiring Change. Track 12. Delivering Results. The Genius Lab. Index.

Peter Fisk is a highly experienced business strategist,
consultant to business leaders worldwide, an inspiration business
speaker and a business entrepreneur. He has spent many years
working with the likes of British Airways and Coca-Cola, Marks
& Spencer and Microsoft, Virgin and Vodafone.

He is author of the best-selling book Marketing Genius,
which has been translated into 24 languages, and The complete CEO.
he is described by Business Strategy Review as 'one of the
best new business thinkers'.

Peter started his career as nuclear physicist, before getting into
the supersonic world of marketing at British Airways with roles in
brands and marketing, strategy and leadership development.

He was CEO of the world's largest professional marketing
organization, the Chartered Institute of Marketing. He also led the
global strategic marketing consulting team of PA Consulting Group,
was managing director of Brand Finance, and a partner of strategic
innovators The Foundation.

He is founder and CEO of The Genius Works, helping business leaders
around the world to think differently - to develop and implement
more inspired strategies, innovation and marketing. He recently
launched The Marketing Fast Track and hosts CNBC's The
Marketing Show.

He is an accomplished international speaker on all aspects of
business Strategy and leadership innovation and marketing,
customers and brands. He is thoughtful and considered, provocative
and entertaining - capturing what's hot, what works, and what's
next.

He defines the merging agenda for business, working across the
world with companies and their leaders, to make the best ideas
happen practically and successfully.

For more information visit www.thegeniusworks.com or email
peterfisk@peterfisk.com

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