Case Studies in the Wine Industry (ePub)

Name: Case Studies in the Wine Industry
Brand: Elsevier Science & Techn.
SKU: 98182652
Price: 131.00 EUR
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(Sprache: Englisch)

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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine...

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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product.

There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

Bridges the gap between scholars and practitioners in understanding consumers of wine
Allows scientists and professionals to make the most of R&D outcomes
Advances consumer science research to address business problems in the wine industry

Autoren-Porträt

Cristina Santini is an Assistant Professor at the Università San Raffaele, in Rome. Her teaching experience covers the field of Marketing, Business Management and Strategy. She is the President of the Master Degree course in Human Nutrition for the University San Raffaele. Her research interests include: entrepreneurship, small business, strategic marketing, ecopreneurship and sustainability. Her primary focus is on food and wine business; she is also interested in case study and research methodology based on participatory approaches.

Alessio Cavicchi is Associate Professor at University of Macerata (Italy), where he teaches "Food Economics and Marketing" and "Place Branding and Rural Development" in the degree of International Tourism and Destination Management. He received his PhD in Economics of Food and Environmental Resources from University of Naples, Parthenope and a MSc in Food Economics and Marketing from University of Reading (UK). His main fields of interest and research are consumer food choice, economics of food quality and safety, and innovation and sustainability in agribusiness and tourism. He has served as an agrifood expert for several DGs of the European Commission, and he is the coordinator of two EU funded projects: “The Wine Lab and “FoodBiz.

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Bibliographische Angaben

2018, 213 Seiten, Englisch
Herausgegeben: Cristina Santini, Alessio Cavicchi
Verlag: Elsevier Science & Techn.
ISBN-10: 008101046X
ISBN-13: 9780081010464
Erscheinungsdatum: 27.11.2018

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Dateiformat: ePub
Größe: 14 MB
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Englisch

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