China CEO (ePub)

Introduction xi Acknowledgements xix 1 Leadership in China: Putting the heart where the mind is 1 Introduction 2 Case study: Emerson Electric (Suzhou) Co., Ltd 7 CASE COMMENTARIES Howard Ward, Professor of Management, CEIBS 26 Gousheng Zhu, Operation General Manager, BOC China 30 2 Human resources in China: Chasing the runaway bride 35 Introduction 36 Case study: Eli Lilly and Company, China affiliate, war for talent 42 CASE COMMENTARIES William H. Mobley, Professor of Management, CEIBS 58 Founder of Mobley Group Pacific Limited Angeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60 Xiaotong Li, HR Director, Shared Service Organization 64 Henkel (China) Investment Co. Ltd 3 Joint ventures: Dancing the Chinese tango 69 Introduction 70 Case study: Guangzhou Peugeot Automobile Co., Ltd 76 CASE COMMENTARIES Per V. Jenster, Professor of Management, CEIBS 88 Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 91 4 Dealing with headquarters: The art of juggling 99 Introduction 100 Case study: Picanol China 106 CASE COMMENTARIES Willem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125 Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle + De-Massari Far East (Pte) Ltd 128 Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 131 5 Counterfeiters in China: Catch me if you can 135 Introduction 136 Case study: GM China versus Chery, disputes over intellectual property rights 141 CASE COMMENTARIES Gerald E. Fryxell, Professor of Management, CEIBS 155 Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 157 6 Chinese consumers: The new kids on the block 161 Introduction 162 Case study: Mercedes-Benz and Wuhan Wild Animal Park 168 CASE COMMENTARIES Dongsheng Zhou, Professor of Marketing, CEIBS 179 Yufeng Zhao, General Manager, Progress Strategy Consulting Co.,

Dr. Juan A. Fernandez is Professor of Management at CEIBS,
Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is
frequently invited to give presentations on how to manage business
enterprises in China by leading multinationals and has recently
given presentations in China, South Korea, Japan, India, Europe and
the United States. His work has been published in Harvard Business
Review (Spain), Business Week-China, Organizational Dynamics,
Business Strategy Review, and the Asian Case Research Journal. He
was the co-author of China CEO: Voices of Experience published by
John Wiley & Sons in 2006. His third book, China's State Owned
Enterprise Reforms: An Industrial and CEO Approach, was published
by Routledge in 2006.

Dr. Shengjun Liu is the Assistant Director of Case
Development Center of CEIBS. His research interest includes
corporate governance, human resource management, and emerging
Chinese multinationals. He first worked at Shenzhen Stock Exchange
before joining CEIBS (China Europe International Business School).
His publications have appeared in Asia Case Research Journal and
leading Chinese journals such as Harvard Business Review (China),
as well as in some widely read Chinese newspapers. He is also the
co-author of Selected Cases of CEIBS by China CITIC Press.

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