Communicating in Extreme Crises (ePub)

Name: Communicating in Extreme Crises
Brand: Taylor & Francis
SKU: 141928906
Price: 52.99 EUR
Availability: OnlineOnly

Lessons from the Edge (Sprache: Englisch)

Autoren: Elina R. Tachkova , W. Timothy Coombs

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Communicating in Extreme Crises, Elina R. Tachkova, W. Timothy Coombs

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This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.

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Autoren-Porträt von Elina R. Tachkova, W. Timothy Coombs

Elina Tachkova is an Assistant Professor at the Department of Communication Studies at Hong Kong Baptist Univeristy. Her research focuses on crisis communication and especially the concept of 'scansis', the unique intersection between an organizational crisis and a scandal, which is a new theoretical concept in crisis communication research.

W. Timothy Coombs is the George T. and Gladys H. Abell Professor in Liberal Arts at the Department of Communication at Texas A&M University, USA. His primary research area is in crisis communication, where he has been developing and testing the Situational Crisis Communication Theory (SCCT) which provides theory ground and empirically tested strategic advice for the selection of crisis response strategies.