Consumption Behaviour and Social Responsibility / Approaches to Global Sustainability, Markets, and Governance (PDF)
69 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.
The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.
- Autoren: Karnika Gupta , Narendra Singh
- 2020, 1st ed. 2020, 450 Seiten, Englisch
- Verlag: Springer-Verlag GmbH
- ISBN-10: 981153005X
- ISBN-13: 9789811530050
- Erscheinungsdatum: 23.05.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 13 MB
- Ohne Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Consumption Behaviour and Social Responsibility / Approaches to Global Sustainability, Markets, and Governance".
Kommentar verfassen