Cultural Heritage (ePub)
Culture Heritage is a systematic, interdisciplinary examination of cultural heritage and offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage.
35 DeutschlandCard Punkte sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Culture Heritage is a systematic, interdisciplinary examination of cultural heritage and offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage.
Ms Laura Reynolds is in the final stages of an ESRC funded PhD at Cardiff Business School. Her thesis is a critical exploration of the city branding process. Her main research interests include city branding, brand governance, and heritage tourism.
Dr Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. He is also Extra Ordinary Professor at the University of Pretoria's Institute of Business Science. Dr Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.
Michael B. Beverland is Professor of Marketing at the University of Sussex. He is an Associate Editor for the Journal of Marketing Management. His research primarily focuses on marketplace authenticity and has been published in (among others) the Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and Journal of the Academy of Marketing Science. A summary of his work can been found in Building Brand Authenticity: 7 Habits of Iconic Brands (Palgrave MacMillan 2009/2016).
- 2018, 1. Auflage, 270 Seiten, Englisch
- Herausgegeben: Adriana Campelo, Laura Reynolds, Adam Lindgreen, Michael Beverland
- Verlag: Taylor & Francis
- ISBN-10: 1351606557
- ISBN-13: 9781351606554
- Erscheinungsdatum: 15.11.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 4.71 MB
- Mit Kopierschutz
- Vorlesefunktion
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Cultural Heritage".
Kommentar verfassen