Customer Data Integration / SAS Institute Inc (PDF)
Reaching a Single Version of the Truth
(Sprache: Englisch)
"Customers are the heart of any business. But we can't succeed if
we develop only one talk addressed to the 'average customer.'
Instead we must know each customer and build our individual
engagements with that knowledge. If Customer...
we develop only one talk addressed to the 'average customer.'
Instead we must know each customer and build our individual
engagements with that knowledge. If Customer...
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"Customers are the heart of any business. But we can't succeed if
we develop only one talk addressed to the 'average customer.'
Instead we must know each customer and build our individual
engagements with that knowledge. If Customer Relationship
Management (CRM) is going to work, it calls for skills in Customer
Data Integration (CDI). This is the best book that I have seen on
the subject. Jill Dyché is to be complimented for her
thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School
of Management, Northwestern University
"In this world of killer competition, hanging on to existing
customers is critical to survival. Jill Dyché's new book makes
that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on
Customer Data Integration, they've made the business case for it.
This book offers sound advice to business people in search of
innovative ways to bring data together about customers-their most
important asset-while at the same time giving IT some practical
tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of
Performance Dashboards: Measuring, Monitoring, and Managing Your
Business
Whatever business you're in, you're ultimately in the customer
business. No matter what your product, customers pay the bills. But
the strategic importance of customer relationships hasn't brought
companies much closer to a single, authoritative view of their
customers. Written from both business and technicalperspectives,
Customer Data Integration shows companies how to deliver an
accurate, holistic, and long-term understanding of their customers
through CDI.
we develop only one talk addressed to the 'average customer.'
Instead we must know each customer and build our individual
engagements with that knowledge. If Customer Relationship
Management (CRM) is going to work, it calls for skills in Customer
Data Integration (CDI). This is the best book that I have seen on
the subject. Jill Dyché is to be complimented for her
thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School
of Management, Northwestern University
"In this world of killer competition, hanging on to existing
customers is critical to survival. Jill Dyché's new book makes
that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on
Customer Data Integration, they've made the business case for it.
This book offers sound advice to business people in search of
innovative ways to bring data together about customers-their most
important asset-while at the same time giving IT some practical
tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of
Performance Dashboards: Measuring, Monitoring, and Managing Your
Business
Whatever business you're in, you're ultimately in the customer
business. No matter what your product, customers pay the bills. But
the strategic importance of customer relationships hasn't brought
companies much closer to a single, authoritative view of their
customers. Written from both business and technicalperspectives,
Customer Data Integration shows companies how to deliver an
accurate, holistic, and long-term understanding of their customers
through CDI.
Inhaltsverzeichnis zu „Customer Data Integration / SAS Institute Inc (PDF)“
Foreword. Introduction. Acknowledgment. Chapter 1. Executives Flying Blind. Slouching toward Customer Focus. Management Mandates Customer Intimacy. Data Back in the Limelight. What We Don't Know Can Hurt Us. CDI and CRM: A Rapprochement. Manager Do's and Don'ts. Chapter 2. Master Data Management and Customer Data Integration Defined. Delineating the Boundaries of CDI. A CDI Taxonomy. Components of CDI. Manager Do's and Don'ts. Chapter 3. Challenges of Data Integration. Data--Always the Bridesmaid. Five Mainstay Challenges of Data Integration. Manager Do's and Don'ts. Chapter 4. "Our Data Sucks!": The (Not So Little) Secret about Bad Data. Data Quality: The Movie. Bad Data's High Cost. Data Quality: Job Number Two. Data Quality and Master Data Management. Manager Do's and Don'ts. Chapter 5. Customer Data Integration Is Different: A CDI Development Framework. Not Your Father's Development Methodology. Top-Down versus Bottom-Up. A CDI Implementation Framework. Change Management for CDI. Manager Do's and Don'ts. Chapter 6. Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship. Sturm und Drang of Data Ownership. The Truth about Managing Data as an Asset. A Case for Data Governance. Organizing around Data. Challenges of Adoption and Consensus. Coming Full Circle: Data Management and CDI. Manager Do's and Don'ts. Chapter 7. Making Customer Data Integration Work. Responsibilities of a CDI Architecture. Data Integration the Old-Fashioned Way. Data Integration via CDI. How It Works: Core Functionality of the CDI Hub. Eight Core Functions of Hub Processing. Synchronizing the Hub and Source System. Integrating Multiple Systems with the CDI Hub. Source System Data: Persistent Storage versus Registry Access. The CDI Hub in the IT Architecture. Manager Do's and Don'ts. Chapter 8. Making the Case for Customer Data Integration. Benefits of CDI Investment. Building the Business Case. Keeping the Saboteurs at Bay. Internal Public Relations for CDI. Manager
... mehr
Do's and Don'ts. Chapter 9. Bootstrapping Your Customer Data Integration Initiative. Getting CDI Right. Building the CDI Team. Fierce Conversations: Talking to CDI Vendors. Manager Do's and Don'ts. Glossary. Index.
... weniger
Autoren-Porträt von Jill Dyché, Evan Levy
Jill Dyché is a partner and cofounder of BaselineConsulting, a professional services firm that helps companies solve
problems with data. She is an internationally recognized author,
speaker, and business consultant, and a frequent lecturer and
writer on the business value of technology. Jill is responsible for
delivering key industry and client advisory services. Her two
previous books were e-Data and The CRM Handbook, the authoritative
guide to customer relationship management.
Evan Levy is a partner and cofounder of Baseline
Consulting. In addition to his executive management
responsibilities, Evan is actively involved in managing Baseline
project teams and guiding client solutions delivery, as well as
advising vendors and VC firms on emerging IT trends. He is a
faculty member of The Data Warehousing Institute and a contributor
to DM Review's "Ask the Experts" feature.
Bibliographische Angaben
- Autoren: Jill Dyché , Evan Levy
- 2006, 1. Auflage, 320 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470056282
- ISBN-13: 9780470056288
- Erscheinungsdatum: 12.07.2006
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Sprache:
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