Devalued and Distrusted (ePub)

An expert's view on solving the challenges confronting
today's pharmaceutical industry

Author John LaMattina, a thirty-year veteran of the
pharmaceutical industry and former president of Pfizer's Global
R&D Division, is internationally recognized as an expert on the
pharmaceutical industry. His first book, Drug Truths: Dispelling
the Myths About Pharma R&D, was critically acclaimed for
clearing up misconceptions about the pharmaceutical industry and
providing an honest account of the contributions of pharmaceutical
research and development to human health and well-being.

As he toured the country discussing Drug Truths, Dr.
LaMattina regularly came across people who were filled with anger,
accusing the pharmaceutical industry of making up diseases, hiding
dangerous side effects, and more. This book was written in response
to that experience, critically examining public perceptions and
industry realities.

Starting with "4 Secrets that Drug Companies Don't Want You to
Know," Devalued and Distrusted provides a fact-based account
of how the pharmaceutical industry works and the challenges it
faces. It addresses such critical issues as:

* Why pharmaceutical R&D productivity has declined

* Where pharmaceutical companies need to invest their
resources

* What can be done to solve core health challenges, including
cancer, diabetes, and neurodegenerative diseases

* How the pharmaceutical industry can regain public trust and
resuscitate its image

Our understanding of human health and disease grows daily;
however, converting science into medicine is increasingly
challenging. Reading Devalued and Distrusted, you'll not
only gain a greater appreciation of those challenges, but also the
role that the pharmaceutical industry currently plays and can play
in solving those challenges.

Get to know the author: Read an interview with John
LaMattina or watch a video on ChemistryViews!

href="http://www.chemistryviews.org/details/ezine/4286441/John_LaMattina_30_Years_in_Pharma.html">Interview: John
LaMattina: 30 Years in Pharma

href="http://www.chemistryviews.org/details/video/4498851/Can_the_Pharmaceutical_Industry_Restore_its_Broken_Image.html">Video: Can
the Pharmaceutical Industry Restory its Broken Image?