Diginomics Research Perspectives / Advanced Studies in Diginomics and Digitalization (PDF)

I am impressed by the depth and breadth of knowledge in the new book edited by Professor Lars Hornuf. It provides a holistic view of the role of technology with a focus on digitalization for Business and Society. This book is a must for researchers and practitioners who would like to learn more on research and practice of digitalisation and its related benefits for businesses and the society. - Thanos Papadopoulos, Professor of Management at Kent Business School

The digital transformation challenge is daunting for academics and practitioners alike. Research in this area is constantlychanging as the underlying technical opportunities shift. This collection offers a valuable overview of digital transformation challenges covering various technologies, such as chatbots, virtual incubators, AI, social media, and crypto-assets. Each chapter forwards the debate on a particular digital technology or field, such as marketing, logistics, or human resource management. The result is a multifaceted contribution to the ongoing interdisciplinary debate on digitalisation. The focus on emerging technologies with the potential for radical impact makes this a highly relevant and important contribution to the academic debate. - Carsten Sorensen, Associate Professor of Information Systems and Innovation at London School of Economics and Political Science