Digital Marketing (PDF)

Name: Digital Marketing
Brand: Pearson ITP
SKU: 111570396
Price: 58.49 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autoren: Dave Chaffey , Fiona Ellis-Chadwick

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Digital Marketing, Dave Chaffey, Fiona Ellis-Chadwick

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Digital Marketing provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

The full text downloaded to your computer

With eBooks you can: ...

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Digital Marketing provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

The full text downloaded to your computer

With eBooks you can:

search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

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Autoren-Porträt von Dave Chaffey, Fiona Ellis-Chadwick

Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing.

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.