Direct and Digital Marketing in Practice (ePub)
(Sprache: Englisch)
Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students....
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students....
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Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers.
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:
· the new marketing landscape;
· gaining customer insight;
· maximising returns on marketing investment;
· integrating traditional and digital media;
· campaign planning and budgeting;
· offline and online metrics:
· testing and statistics; and
· developing compelling propositions.
Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:
· the new marketing landscape;
· gaining customer insight;
· maximising returns on marketing investment;
· integrating traditional and digital media;
· campaign planning and budgeting;
· offline and online metrics:
· testing and statistics; and
· developing compelling propositions.
Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Autoren-Porträt von Brian Thomas, Matthew Housden
Brian Thomas has been in marketing and management for more than 40 years. He is Course Director for the UK residential courses for the Institute of Direct Marketing (IDM) Diploma in Direct & Interactive Marketing. Brian has worked with a wide variety of clients worldwide, including IBM, Microsoft, American Express, Legal & General, Save the Children, Help the Aged and Barnado's.
Bibliographische Angaben
- Autoren: Brian Thomas , Matthew Housden
- 2017, 3. Auflage, 536 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1472939085
- ISBN-13: 9781472939081
- Erscheinungsdatum: 29.06.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 10 MB
- Mit Kopierschutz
Sprache:
Englisch
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