Do More Faster / Techstars (PDF)

Foreword. Preface. About TechStars. Theme 1: Idea and Vision. Trust Me, Your Idea IsWorthless. StartWith Your Passion. Look for the Pain. Get Feedback Early. Usage Is Like Oxygen for Ideas. Forget the Kitchen Sink. Find That One Thing They Love. Don't Plan. Prototype! You Never Need Another Original Idea. Get It Out There. Avoid Tunnel Vision. Focus. Iterate Again. Fail Fast. Pull the PlugWhen You KnowIt's Time. Theme 2: People. Don't Go It Alone. Avoid Co-Founder Conflict. Hire People Better than You. If You Can Quit, You Should. Build a Balanced Team. Startups Seek Friends. Engage Great Mentors. Define Your Culture. Two Strikes and You Are Out. Karma Matters. Be Open to Randomness. Theme 3: Execution. Do More Faster. Assume that You'reWrong. Make Decisions Quickly. It's Just Data. Use Your Head, then Trust Your Gut. Progress Equals Validated Learning. The Plural of Anecdote Is Not Data. Don't Suck at E-Mail. UseWhat's Free. Be Tiny Until You Shouldn't Be. Don't Celebrate theWrong Things. Be Specific. Learn from Your Failures. Quality over Quantity. Have a Bias Toward Action. Do or Do Not, There Is No Try. Theme 4: Product. Don''t Wait Until You Are Proud of Your Product. Find Your Whitespace. Focus on What Matters. Obsess over Metrics. Avoid Distractions. Know Your Customer. Beware the Big Companies. Throw Things Away. Pivot. Theme 5: Fundraising. You Don't Have to Raise Money. There's More than OneWay to Raise Money. Don't Forget about Bootstrapping. Beware of Angel InvestorsWho Aren't. Seed Investors Care about Three Things. Practice Like You Play. If YouWant Money, Ask for Advice. Show, Don't Tell. Turn the Knife after You Stick It in. Don't Overoptimize on Valuations. Get Help with Your Term Sheet. Focus on the First One-Third. Theme 6: Legal and Structure. Form the Company Early. Choose the Right Company Structure. Default to Delaware. Lawyers Don't Have to Be Expensive. Vesting Is Good for You. Your Brother-in-Law Is Probably Not the Right Corporate Lawyer.

David Cohen is the founder and CEO of TechStars. He previously
founded and successfully exited several companies and is now an
angel investor in over 100 Internet startups.

BRAD FELD is a managing director of Foundry Group, an early
stage venture capital firm. He has been an early stage investor and
entrepreneur for over twenty-five years.

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