Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels / Handel und Internationales Marketing Retailing and International Marketing (PDF)

Name: Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels / Handel und Internationales Marketing Retailing and International Marketing
Brand: Springer Fachmedien Wiesbaden
SKU: 139443712
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Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms (Sprache: Englisch)

Autor: Katja Wagner

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels / Handel und Internationales Marketing Retailing and International Marketing, Katja Wagner

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

About the author

Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.

Autoren-Porträt von Katja Wagner

Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels.

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Bibliographische Angaben

Autor: Katja Wagner
2021, 1st ed. 2021, 243 Seiten, Englisch
Verlag: Springer Fachmedien Wiesbaden
ISBN-10: 3658351500
ISBN-13: 9783658351502
Erscheinungsdatum: 06.08.2021

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

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Dateiformat: PDF
Größe: 1.95 MB
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Englisch

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