Effective Entrepreneurial Management / Springer Texts in Business and Economics (PDF)

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and a doctorate from the University of Cincinnati. Professor Hisrich's research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and seminars in these areas, as well as in marketing management, and product planning and development. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest, Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Journal of Developmental Entrepreneurship, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 41 books or their editions, including Marketing: A Practical Management Approach; How to Fix and Prevent the 13 Biggest Problems That Derail Business; International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).


Veland Ramadani is an Associate Professor at South-East European University, Republic of Macedonia where he teaches both undergraduate and postgraduate courses in entrepreneurship and small business management. His research interests include