Emotions and Values in Equity Crowdfunding Investment Choices 2 (PDF)
Modeling and Empirical Study
(Sprache: Englisch)
Equity crowdfunding is a new way for seed stage start-ups to
generate initial capital and, as such, raises questions around the
choices made by investors within this area. Understanding it is
important for investor protection, as investors are...
generate initial capital and, as such, raises questions around the
choices made by investors within this area. Understanding it is
important for investor protection, as investors are...
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Equity crowdfunding is a new way for seed stage start-ups to
generate initial capital and, as such, raises questions around the
choices made by investors within this area. Understanding it is
important for investor protection, as investors are generally
unaware of the factors that can influence their decisions.
However, investing in equity crowdfunding places the investor in
a unique decision-making framework, in which resources such as
images, videos and storytelling are all mobilized by entrepreneurs
and platforms as tools of persuasion. This context thus seems to
favor more holistic and emotional decision-making, rather than a
process that is rational and analytical.
Volume 1 presents a transdisciplinary theoretical analysis,
combining different fields within the social sciences, primarily
finance, marketing and psychology. In this second volume, an
explanatory model is developed on the basis of this theoretical
framework, which is then empirically tested using data from
laboratory experiments. This book also proposes the original
theory of emotional matching , which is both justified and
substantiated. It personalizes behavior and offers a new
perspective based on project characteristics and investor
preferences.
generate initial capital and, as such, raises questions around the
choices made by investors within this area. Understanding it is
important for investor protection, as investors are generally
unaware of the factors that can influence their decisions.
However, investing in equity crowdfunding places the investor in
a unique decision-making framework, in which resources such as
images, videos and storytelling are all mobilized by entrepreneurs
and platforms as tools of persuasion. This context thus seems to
favor more holistic and emotional decision-making, rather than a
process that is rational and analytical.
Volume 1 presents a transdisciplinary theoretical analysis,
combining different fields within the social sciences, primarily
finance, marketing and psychology. In this second volume, an
explanatory model is developed on the basis of this theoretical
framework, which is then empirically tested using data from
laboratory experiments. This book also proposes the original
theory of emotional matching , which is both justified and
substantiated. It personalizes behavior and offers a new
perspective based on project characteristics and investor
preferences.
Autoren-Porträt von Christian Goglin
Christian Goglin is a Doctor of Management Sciences and aresearch associate at the CREGO Laboratory, part of the
University of Burgundy ? France-Comte, France. His research and
academic publications focus on behavioral finance and financerelated investor choice.
Bibliographische Angaben
- Autor: Christian Goglin
- 2021, 1. Auflage, 368 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119817870
- ISBN-13: 9781119817871
- Erscheinungsdatum: 12.03.2021
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 8.44 MB
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Sprache:
Englisch
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