Employer Brand Management (PDF)

Attract, recruit, and retain the very best with a strategic
employer brand

From one of the world's leading pioneers in the employer brand
discipline and author of the first book on the subject The
Employer Brand, comes the long-awaited practical follow-up
Employer Brand Management. Talented, motivated employees are
a company's best assets, and the techniques in this book help
attract, recruit, and retain the very best. A successful employer
brand reaches beyond the boardroom to establish confidence,
loyalty, and enthusiasm all the way down the ladder. Employer
Brand Management gives readers a personal grasp of a new
approach to people management. It draws on significant advances in
practices among leading companies to provide a handbook for
employer brand development and implementation. With a wide range of
case studies and examples, you'll be taken step-by-step through the
employer brand development process. You will find information on
the latest developments in technology, with particular attention
paid to socially-enabled recruitment marketing and employee
communication and engagement.

You will:

* Follow the process of brand planning, definition,
implementation, and application

* Discover how brand thinking can strengthen strategy and
reinforce HR value

* Improve existing recruitment and talent management
programs

* Learn the importance of employee engagement in the brand
experience