Energize Growth Now (PDF)
The Marketing Guide to a Wealthy Company
(Sprache: Englisch)
A strategy and marketing guide for growth companies
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in...
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in...
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A strategy and marketing guide for growth companies
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.
Inhaltsverzeichnis zu „Energize Growth Now (PDF)“
Foreword by Guy Kawasaki. Plug In. Accolades and Gratitude. 1 Running on Empty. 2 Brains, Beliefs, and Growth Blunders. 3 Say No to the Good, and Yes to the Great. 4 Increase Your Wealth Quotient. 5 The Path to Planning. 6 The Inside Job. 7 What's on Your Dashboard? 8 Design Your Dashboard. 9 Plan Your Brand. 10 More Revenues, Fewer Clients. 11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media. Appendix A: Sample EnergizeGrowth Plan. Appendix B: Sample ProfitCents Report. References. About the Author. Index.
Autoren-Porträt von Lisa Nirell
Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.
Bibliographische Angaben
- Autor: Lisa Nirell
- 2009, 1. Auflage, 240 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470493674
- ISBN-13: 9780470493670
- Erscheinungsdatum: 28.05.2009
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- Größe: 3.97 MB
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Englisch
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