Entering successfull the Indian market: Recommendations and challenges for German small and medium-sized companies (PDF)
(Sprache: Englisch)
The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing...
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The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for German small and medium-sized companies in India are identified as well as analysed, and recommendations to reduce or even overcome them are presented.
Autoren-Porträt von Diana Bednarek
Diana Bednarek was born in Berlin in 1983. In 2012, the author has successfully completed her Bachelor of Arts degree in International Management. During her studies, the author collected extensive practical experience in consultancy companies. Fascinated
Bibliographische Angaben
- Autor: Diana Bednarek
- 2014, 1. Auflage, 166 Seiten, Englisch
- Verlag: Diplomica Verlag
- ISBN-10: 3954896230
- ISBN-13: 9783954896233
- Erscheinungsdatum: 01.02.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 1.32 MB
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Sprache:
Englisch
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