Ethical Marketing and The New Consumer (ePub)

What was once just the desire of a few has now become a mass
movement. The everyday shopper may still be searching out the value
items but now they are also questioning the ethics of products and
brands. Ethical products are increasing in sales year on year and
those brands that have ignored it as a value are paying in reduced
sales.

Empowered, the new consumer is using the pound in their pocket
to make a point not just a purchase.

But ethical marketing isn't just about environmentalism,
it's far bigger than that. This book challenges a lot of
conventional thinking and introduces you to a wider range of ethics
and the many types of ethical consumers.

As a brand manager or producer, it'll give you useful
tools to help you understand your Key Ethical Values. How to market
and sell them.

It'll blow away a few myths and probably surprise you with
a few new facts and statistics. It looks at the positive and
negative sides of big brands. And how to avoid greenwash,
ethicalwash and becoming a victim of Brand Terrorism.

A must for anyone in the eco-ethical market or who wants to
enter it. An essential guide to understanding the new consumer and
why they buy, what they buy and what they don't.

The book comes with a support website
-www.ecoethicalmarketing.info - to allow comment,
feedback, links and brands to publish their own case studies.