Financial Information and Brand Value (ePub)
Reflections, Challenges and Limitations
(Sprache: Englisch)
The brand is the company s most important asset. In their financial
statements, companies are faced with a lack of accounting recognition
for the brands they have created, and value recognition for the brands
they have acquired. This book studies the...
statements, companies are faced with a lack of accounting recognition
for the brands they have created, and value recognition for the brands
they have acquired. This book studies the...
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The brand is the company s most important asset. In their financial
statements, companies are faced with a lack of accounting recognition
for the brands they have created, and value recognition for the brands
they have acquired. This book studies the nature, characteristics and
determinants of brand information published in companies annual and
financial reports.
It presents case studies on the methods of evaluating and developing
brands, and analyzes annual reports published by listed companies,
whose brands appear in international rankings. It reflects on the
inadequacy of information and disclosed data to demonstrate the value
of brands and the need to ensure that more reliable and relevant
financial information is available to investors.
Financial Information and Brand Value goes beyond the simple
application of conceptual frameworks in order for the reader to master
the practices related to brand valuation.
statements, companies are faced with a lack of accounting recognition
for the brands they have created, and value recognition for the brands
they have acquired. This book studies the nature, characteristics and
determinants of brand information published in companies annual and
financial reports.
It presents case studies on the methods of evaluating and developing
brands, and analyzes annual reports published by listed companies,
whose brands appear in international rankings. It reflects on the
inadequacy of information and disclosed data to demonstrate the value
of brands and the need to ensure that more reliable and relevant
financial information is available to investors.
Financial Information and Brand Value goes beyond the simple
application of conceptual frameworks in order for the reader to master
the practices related to brand valuation.
Autoren-Porträt von Yves-Alain Ach, Sandra Rmadi-Saïd
Yves-Alain Ach (PhD) is Professor of Finance, Director of theInternational Finance Master of Science at the Leonardo da Vinci School
of Management (EMLV) and Director of the French National Chamber of
Financial Expert Advisors (CNCEF) in France.
Sandra Rmadi-Said is Professor of Finance and Management Control at
the Leonardo da Vinci School of Management (EMLV) in France where
she is also Director of the Assurance of Learning Committee for
International Accreditations.
Bibliographische Angaben
- Autoren: Yves-Alain Ach , Sandra Rmadi-Saïd
- 2020, 1. Auflage, 192 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1119804191
- ISBN-13: 9781119804192
- Erscheinungsdatum: 11.12.2020
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- Dateiformat: ePub
- Größe: 0.48 MB
- Mit Kopierschutz
Sprache:
Englisch
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